The look of an online store can say a lot about the people
and the company behind it. It can make or break trust of a perspective
customer. It can leave a good or bad impression. It works very much like a
brick and mortar office. If you go to a factory which is falling apart, has no
hygiene and no customer service, chances are that you won’t do business with
them. Specially in a place like London, your ecommerce website design plays a
very important role in leaving a good first impression on your perspective customers.
It will make them want to stay longer on the website. In a busy city like
London where people do not have time to physically visit stores, online stores
prove to be all the more crucial. The challenge is that there are already many
ecommerce sites in London which have beautiful designs. So you need an
ecommerce website designer who can help you stay on top of things. An ecommerce website design consists of
many important attributes which are mentioned below:
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- Color scheme: A good ecommerce web site design
should use pleasant colors that match each other. Emphasis should be given to
making the company logo merge with the color scheme. It would be tricky if the
company logo uses too many dark and conflicting colors. The challenge then will
be to neutralize its effect by using a soothing color scheme that a good
ecommerce website designer can easily achieve.
- Displaying important information: Information such
as contact details, contact form, hot selling products etc., are considered
important. An online visitor should not have to search for them. The moment the
site opens, this information should stand out. It should be too prominent to
miss.
- Help feature: Features such as live chat, support,
FAQs, help etc., should be used on the website to provide instant resolution
and answers to their questions and concerns. A user who has not yet given his
business to a company would find seeing a '24 hours technical support' feature
very attractive as that would give him confidence that after he gives his business
to this company, he will never get stuck as he would have instant access to
support any time.
- Use of Graphics: Using appropriate graphics can
make a huge difference to the look of the site. For example if your business is
based on Graphic design London
and you use images from Barcelona - that would confuse the users. Under-use or
over-use of graphics can prove fatal as well. Right graphics also mean not
using them so much that they make the website slow to load. Wrong use of
graphics can make your site look like one of the cheap ecommerce websites
on the internet.
- Power of Testimonials: What are your existing
customers saying about you can make a good impression on perspective buyers.
The testimonials should be honest and not mislead people. If you have them,
then you should definitely use them to win trust and business. This is what
sets apart cheap ecommerce websites with good ecommerce websites.
- Security: An ecommerce website needs basic to
advanced security measures (depending on the nature and level of ecommerce used
in it). First implementing those security measures and then informing the
customers about them using seals is the right thing to do. With online frauds on the rise, these
security measures will bring confidence in your customers.
- Awards and Recognition: Has your company done
anything that it should be proud of? Have you won any awards such as in our
industry they would be: ecommerce web site design in London
or ecommerce website designer London? If yes then share it with the world and
see how that helps you in winning more business.
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